Strategic Business Insights

"Since 1992, ATP Canada has been responsible for the data processing of The MacroMonitor, the largest, continuous survey of US households' financial needs, behaviors, and attitudes. Based upon a 92+ page questionnaire, this crucial source for consumer financial data has depended on ATP's ability to handle complex specifications, creation of hundreds of calculated variables, uniquely designed summary tables, and other unusual data presentation challenges in its 1700+ page cross tabulations. Their knowledgeable and responsive customer service has enabled us to effectively meet many custom requests from our bank, credit union, brokerage, mutual fund, insurance, association, consulting firm, university, and government agency customers. The recent addition of Rosetta Studio to provide results in presentation formats has greatly enhanced our deliverables' functionality to our customers. I cannot imagine using another firm for my data processing needs"

Larry CohenVP Director, Strategic Business Insights